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Company Name: Realatte Ventures Pvt Ltd

Location: Pune

Job Title: Performance Marketing Manager

We are seeking a results-driven Performance Marketing Manager to develop and execute data-informed marketing strategies. The ideal candidate will manage all paid marketing campaigns on google and meta platforms for lead gen clients.

Key Responsibilities:

Strategy & Planning:

Develop and execute performance marketing strategies across channels (Google Ads, Meta, etc.).

Plan campaigns with clear ROI and performance goals aligned with business objectives.

Campaign Management

Manage end-to-end paid marketing campaigns, including budgeting, targeting, and creative execution.

Conduct A/B testing to optimize ad creatives, audience segmentation, and bidding strategies.

Analytics & Optimization:

Monitor campaign performance using analytics tools (Google Analytics, SEMrush, GTM etc.).

Regularly analyze and report on KPIs like CTR, CPA, and conversion rates.

Identify trends and insights to optimize performance and budget allocation.





Collaboration & Coordination:

Work closely with content and design teams to develop high-performing creatives.

Collaborate with product and sales teams to align marketing efforts with the sales funnel.

Market Research

Stay updated on industry trends, competitor strategies, and platform updates.

Leverage insights to implement cutting-edge campaign strategies.

Requirements:

Education: Bachelor's degree in Marketing, Business, or related field (MBA preferred).

Experience: 3/3+ years of experience in performance marketing and into lead gen campaigns

Proficiency in tools like Google Ads, Meta Ads Manager, and analytics platforms.

Strong understanding of digital marketing metrics and data analysis.

Proven ability to manage budgets and deliver measurable results.

Excellent communication and project management skills.

📌 Senior Executive - Performance Marketing (Pune)
🏢 Realatte
📍 Pune