At Plum, we like our skincare and haircare science-backed, delightful, and fun. As one of India's fastest-growing beauty brands, we're constantly innovating to create products that consumers love. Behind every successful launch is a team that brings ideas to life with flawless execution—and that's where you come in.
We're looking for an Executive – Hair Category who thrives at the intersection of innovation, operations, and execution. If you enjoy bringing recent products to market, coordinating across teams, and ensuring every launch is executed seamlessly, this role is for you.
What You'll Do
Own End-to-End Go-to-Market (GTM) Execution
Drive GTM readiness and execution for existing products and new haircare launches across all channels.
Coordinate the creation and deployment of marketplace assets, product listings, PDPs, sales enablement materials, consumer videos, salon events, and launch collaterals.
Ensure complete channel readiness before every launch by tracking listings, assets, and execution milestones.
Lead Innovation Project Management
Own end-to-end execution of New Product Development (NPD), Existing Product Development (EPD), and product renovation projects.
Build and manage detailed project plans across R&D;, Packaging, Sourcing, Regulatory, Supply Chain, Marketing, and Sales.
Track milestones, proactively identify risks, and ensure launches happen on time.
Drive Launch Success
Take ownership of the first 0–6 months of every launch, ensuring products successfully scale across channels.
Monitor launch performance across sales, ratings, reviews, inventory, search visibility, and consumer feedback.
Coordinate launch activities including influencer deployments, sampling, media execution, channel activations, and performance tracking.
Continuously optimize execution plans to achieve launch and revenue targets.
Manage Supply Chain & Operational Readiness
Partner with Supply Chain teams to ensure inventory availability, demand forecasting, replenishment pl
📌 Category Executive (Thane)
🏢 Plum
📍 Thane