Marketing Manager - Performance
Company: Infinity Learn
Experience: 4-6 Years
Location: Bengaluru

We're looking for a performance-driven Marketing Manager to own paid acquisition and creative strategy across platforms, turning media spend into efficient, high-quality student growth.
What You'll Work On
Driving quality, cost-efficient student acquisition that feeds a robust, scalable onboarding flow.
Building campaigns and creative that reinforce the habit-forming, gamified learning experience across the student lifecycle.
AI-led thinking — bringing an AI-first mindset to media buying, creative generation, and audience targeting.
Key Responsibilities
Plan, execute, and scale performance marketing campaigns across Meta, Google (Search/YouTube/PMax), DV360, and other programmatic/DMP platforms to drive quality student acquisition.
Own end-to-end campaign strategy — audience targeting, bidding strategy, budget allocation, and channel mix — to maximize ROAS and minimize blended CAC.
Define and evolve creative strategy — the hook, the story,



and the CTA — partnering with creative/content teams to build ads that drive robust ad recall and stopping power.
Diagnose creative and campaign performance using a structured testing approach (hook rate, hold rate, CTR, VTR, ad recall lift) and iterate quickly.
Partner with Product to align campaign messaging and targeting with the onboarding journey and habit-forming features (streaks, rewards) to improve post-acquisition activation and retention.
Leverage AI-first marketing tools for creative generation, audience/lookalike modeling, and automated bid optimization.
Run and interpret multiple concurrent experiments (creative, channel, audience, bidding) and build frameworks to confidently identify what's actually driving performance.
Report campaign performance and unit economics to Business and Leadership; work cross-functionally with Product, Tech, and Sales to align spend with business goals.
What We're Looking For
3–5 years in p

📌 Performance Marketing Manager (Bengaluru)
🏢 Infinity Learn
📍 Bengaluru