Type: Full time · Level: Mid (2–4 yrs) · Location: In-office — Gurgaon · Reports to: Co-
founder & CTO
Why this role exists
We want one person who owns the outbound system end to end — the machine that finds,
enriches, routes, and runs pipeline — not an SDR working a list someone else built. Done right,
that single seat does the work of a three-person SDR pod for SMB and mid-market.
What you’ll own (the 4 pillars)
1. Build the plumbing. Enrichment pipelines with multi-provider waterfalls. Signal triggers
wired through tools like Common Room, Trigify, or RB2B. Webhooks that route a qualified
lead into the right sequence the moment a buying signal fires. You build the machine; reps
work the output.
2. Own the targeting layer. Programmatic filters that stack firmographic, technographic, and
intent data, with enrichment layered until every prospect carries 8–12 data points before the
first email is drafted. The list is the strategy — targeting quality is the single most reliable
predictor of reply rate.
3. Run campaigns in production. Email, LinkedIn, sometimes phone,
coordinated across
multiple domains and inboxes. This looks more like product management than sales: run
controlled experiments, read performance data daily, and rebuild campaign architecture
around what the numbers actually say. The campaign is the product.
4. Integrate AI without losing the signal. Use AI for lead research, first-draft personalization,
and CRM hygiene. Keep humans on system design and the judgment calls AI gets wrong
(deal politics, when a campaign’s whole thesis needs to change). AI handles volume; you
handle the decisions that need real thinking.
What we’re looking for (two skill sets in one person)
This role needs two things that rarely live in the same person. You need both.
Business acumen: ICP definition, pipeline strategy, knowing what converts and why.
Technical depth: connecting APIs, building enrichment/outbound workflows from scratch
(in Clay, Bitscale, Freckle, or similar