About the Role

We are looking for a creative, analytical, and hands-on Digital Marketing Manager to lead the digital marketing initiatives for AscentPath. This is an Individual Contributor (IC) role where you will independently drive brand awareness, demand generation, product marketing, and digital campaigns to generate qualified enterprise leads and support business growth.

The ideal candidate is passionate about B2B SaaS marketing, understands enterprise learning and HR technology trends, and thrives in a fast-paced environment.

About

AscentPath

AscentPath is an AI-powered Learning and Enablement platform designed to help organizations accelerate employee onboarding, sales enablement, customer education, partner training, and continuous workforce development. By leveraging AI-driven learning paths, personalized content recommendations, assessments, analytics, and enterprise integrations, AscentPath empowers organizations to build a skilled, high-performing workforce. Key Responsibilities

Demand Generation

Develop and execute digital marketing campaigns to generate Marketing Qualified Leads (MQLs) for enterprise customers.

Build targeted campaigns for HR Leaders, Learning & Development (L&D;) teams, Sales Enablement leaders, Customer Success teams, and business executives.

Execute Account-Based Marketing (ABM) campaigns targeting strategic enterprise accounts.

Optimize marketing funnels to improve lead conversion and pipeline growth.

Content Marketing

Create and manage blogs, whitepapers, eBooks, customer success stories, newsletters, case studies, landing pages, and thought leadership content.

Develop content around AI-powered learning, employee onboarding, sales enablement, workforce development, compliance training, and skills transformation.

Collaborate with Product Management on product launches, feature announcements, and messaging.

Website & SEO

Own the AscentPath website and optimize it for traffic, engagement, and lead generation.

Improve search rankings through SEO best practices, keyword research, technical SEO, and content optimization.





Build optimized landing pages for campaigns, webinars, and product launches.

Monitor website analytics and continuously improve conversion performance.

Performance Marketing

Plan and manage Google Ads, LinkedIn Ads, YouTube campaigns, remarketing campaigns, and other paid media initiatives.

Optimize campaigns based on Cost per Lead (CPL), Return on Ad Spend (ROAS), and conversion metrics.

Conduct A/B testing to improve campaign effectiveness.

Social Media & Brand Building

Build AscentPath's digital presence across LinkedIn, YouTube, X, and industry communities.

Create engaging content that positions AscentPath as a leader in AI-powered learning and enablement.

Increase brand awareness, engagement, and community growth.

Email Marketing & Marketing Automation

Create and execute lead nurturing campaigns, newsletters, event promotions, and customer engagement emails.

Build automated marketing workflows to improve conversion rates.

Maintain audience segmentation and campaign optimization.

Events & Webinars

Plan and promote webinars, virtual events, Lunch & Learn sessions, workshops, and conferences.

Coordinate event marketing activities from registration to post-event lead nurturing.

Measure event-generated pipeline and ROI.

Analytics & Reporting

Monitor campaign performance using Google Analytics, CRM dashboards, and marketing automation platforms.

Track MQLs, SQLs, pipeline contribution, website traffic, campaign ROI, and customer acquisition metrics.

Present actionable insights and recommendations to leadership.

Cross-functional Collaboration

Work closely with Sales, Product Management, Customer Success, and Leadership teams.

Support sales enablement through presentations, collateral, competitive analysis,



and campaign assets.

Coordinate with design, content, and external agencies as required.

Required

Qualifications

Bachelor's degree in Marketing, Business, Communications, or a related field.

4–7 years of hands-on digital marketing experience in B2B SaaS, HRTech, EdTech, AI, or enterprise software.

Proven experience in demand generation and digital campaign management.

Robust understanding of SEO, SEM, content marketing, email marketing, and marketing automation.

Excellent written communication and storytelling skills.

Strong analytical, organizational, and project management abilities.

Preferred

Skills

Experience marketing Learning Management Systems (LMS), Learning Experience Platforms (LXP), Sales Enablement, HRTech, AI, or enterprise SaaS products.

Hands-on experience with Google Analytics, Google Ads, LinkedIn Campaign Manager, Search Console, and Tag Manager.

Experience with HubSpot, Salesforce Marketing Cloud, Marketo, or similar marketing automation platforms.

Familiarity with Salesforce CRM and reporting.

Experience using AI tools for content creation, SEO optimization, and campaign analytics. Key Competencies

Ownership mindset

Strategic thinking

Demand generation expertise

Content creation and storytelling

SEO and performance marketing

Data-driven decision-making

Marketing automation

Creativity and innovation

Excellent communication

Cross-functional collaboration Key Performance Indicators (KPIs)

Marketing Qualified Leads (MQLs) generated

Sales Qualified Leads (SQLs) influenced

Marketing-sourced pipeline value

Marketing-influenced revenue

Website traffic growth

Organic keyword rankings

Landing page conversion rate

Cost per Lead (CPL)

Customer Acquisition Cost (CAC)

Return on Ad Spend (ROAS)

Email campaign performance (open, click-through, and conversion rates)

Webinar registrations, attendance, and follow-up conversions

Social media engagement and follower growth

Content downloads and lead conversions

Overall marketing campaign ROI

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