We are seeking a Product Marketing Manager for our D2C Platform Team. The D2C platform team at DMI Finance is working on customer facing platforms of DMI Finance, across mobile, web, WhatsApp and other emerging channels. The team works cross functionally with all major teams in the organisation to deliver on the promise of excellent customer experience across the lifecycle- onboarding, servicing, engagement and monetisation
.
As a product marketing manager, you’ll play a crucial role in solving problems for our customers to deliver value for them and help build a sustainable business for DMI Financ
e.This role will cover the overall vision and execution of the brand and product awareness, engagement, purchase and retention for existing and potential users of the DMI Finance products across the lifecycle. This would focus on products in the D2C initiative, such as DMI mobile app, website, Whatsapp and Zest platform
s.
Key Accountabiliti
es:
Product Marketing Strategy & Plann
ing:
Develop and execute product marketing strategies aligned with business objectives,
focusing on product adoption, user engagement, and lifecycle gr
owth.Translate product features into clear consumer-first narratives and value proposit
ions.Collaborate with product, growth, and creative teams to define positioning and user jour
neys.
Product Positioning and communica
tion: Craft compelling product positioning, messaging, and communication frameworks for different customer seg
ments.Build cohesive narratives that highlight key product benefits, differentiators, and use
cases.Ensure consistency in messaging across all marketing channels and touchp
oints.
Go-to-Market Strategy and Exe
cution:Optimize end-to-end customer journeys from acquisition to engagement and ret
ention.Identify key drop-off points and implement product-led interventions to improve conv
ersion.Support lifecycle marketing initiatives including onboarding, engagement, and reacti