Associate Director / Director / Senior Director- Product Marketing, Strategic Growth Initiatives
Reporting to Chief Marketing Officer
Location- Mumbai/ Bangalore/ Singapore
About Pine Labs
Pine Labs is the Commerce OS for the Global South—a $1.5B+ business scaling to $5B+ across India, Southeast Asia, UAE, and Africa. We're launching current product lines, entering new markets, and building a unified platform narrative across merchant and enterprise segments.
The challenge: we need to write new playbooks, not execute existing ones. This requires a marketing leader who thinks like a business strategist first, marketer second.
The Role
You're a strategic operator who identifies high-impact opportunities across our portfolio and drives them to commercial success. You stand up new markets, launch category-defining products, and orchestrate complex cross-portfolio GTM motions.
You own outcomes: pipeline contribution, acquisition economics, revenue attribution, time-to-market. You make growth vs. profitability trade-offs with clear business judgment. You see cross-sell, bundling,



and platform opportunities that siloed teams miss.
Creativity differentiates: you bring fresh thinking to tired categories, craft campaigns that connect human-to-human, and reject formulaic approaches when the opportunity demands something bolder.
Scope: Associate Director to Senior Director depending on experience.
You'll lead specific initiatives or architect our entire strategic growth agenda—calibrated to your capability.
What You Own
• Market entry strategy: sequencing, positioning, target segments for multi-product launches
• How products complement, extend, or redefine our value proposition
• Enterprise acquisition: airlines, e-commerce platforms, corporate clients, hospitality
• Cross-portfolio synergies: bundling strategies that create disproportionate value
• White-space opportunities: segments and use cases between existing product mandates
• Cross-functional execution: lead product, sales

📌 Director -Product Marketing, Strategic Growth Initiatives (Bengaluru)
🏢 Pine Labs
📍 Bengaluru