? Location: Coimbatore
? Job Type: Full time
? Industry: Industrial Machinery | Engineering | Manufacturing | Capital Equipment
?‍? Experience: Minimum 2 years

Are you passionate about performance marketing, SEO, and B2B lead generation? We're looking for a Digital Marketing Executive to drive high-quality enquiries for industrial machinery and engineering solutions through data-driven digital marketing strategies.

Key Responsibilities:

Paid Digital Marketing
Plan, execute, and optimize Google Ads (Search, Display, Performance Max, Remarketing) and Meta Ads campaigns.
Generate qualified B2B leads while improving campaign performance and ROI.
Conduct keyword research, optimize targeting, and reduce irrelevant enquiries.
Monitor campaign budgets, CPL, conversion rates, and ROAS.
Collaborate with the sales team to improve lead quality.

Search Engine Optimization (SEO)
Develop and implement on-page, off-page, technical, and local SEO strategies.
Optimize product pages, landing pages, blogs, and technical content.
Track keyword rankings, website traffic, and search performance.




Stay updated with Google's latest algorithm updates and AI-powered search trends.

Analytics & Website Management
Manage Google Analytics, Google Search Console, and Google Tag Manager.
Track conversions including enquiry forms, phone calls, WhatsApp clicks, brochure downloads, and other lead actions.
Analyse website performance and provide actionable insights.
Support WordPress website updates and content management.

Product & Marketing Support
Translate technical product features into customer-focused marketing messages.
Support product launches, exhibitions, webinars, and digital campaigns.
Coordinate with sales, product, application, design, and development teams.

Reporting
Prepare professional reports and dashboards using Microsoft Excel and PowerPoint.
Present campaign performance, lead analysis, and marketing insights to management.

Required Skills
1–2 years of experience in Digital

📌 Digital Marketing Executive (Coimbatore)
🏢 S&T Engineers (P
📍 Coimbatore