Company: Bluemoon Marketing
Location: Hybrid (Gurgaon Location)
Employment Type: Part Time
About the Role
Bluemoon Marketing is seeking an experienced CRM, Lifecycle & Email Marketing Specialist to manage, optimize, and scale customer communications across multiple digital channels. The successful candidate will own CRM operations, customer lifecycle marketing, marketing automation, email deliverability, and performance optimization to drive lead conversion, customer retention, and business growth.
This role requires a combination of technical CRM expertise, marketing automation skills, campaign management experience, and robust analytical capabilities.
Key ResponsibilitiesCRM Management
Own and manage the CRM platform and customer database.
Create, maintain, and optimize customer lifecycle stages.
Ensure CRM data accuracy, segmentation, tagging, and reporting.
Develop scalable CRM processes and workflows.
Integrate CRM systems with marketing funnels, websites, lead generation platforms, and business tools.
Monitor CRM health and recommend improvements to enhance customer experience and operational efficiency.
Email & Lifecycle Marketing
Build and manage automated customer journeys across:
Lead nurturing and education campaigns
Client onboarding sequences
Pre-approval follow-ups
Application and settlement updates
Post-settlement engagement campaigns
Retention and refinance campaigns
Referral and advocacy programs
Cross-sell and upsell campaigns
Additional responsibilities:
Develop targeted email marketing campaigns based on customer behaviour and segmentation.
Personalize communications using CRM data and customer insights.
Manage campaign calendars and lifecycle communication schedules.
Create compelling email content and coordinate design requirements.
Ensure all communications align with brand guidelines and business objectives.
Marketing Automation
Design and build automated workflows using CRM and marketing automation platforms.
Implement trigger-based commun