Responsibilities

Develop and execute creative and effective content strategies for brands across all channels, including website, email, social media, and advertising

Write and edit website copy, blog articles, product descriptions, email marketing campaigns, social media posts, and advertising copy that is engaging, informative, and aligned with our brand voice and tone

Collaborate with visualizers, art directors, and other cross-functional team members to develop and execute on-brand campaigns and initiatives

Conduct research and stay up-to-date with industry trends and best practices to inform content creation and strategy

Ensure all content is accurate, error-free, and meets brand and style guidelines

Review and provide feedback on content created by other team members

Mentor and provide guidance to junior copywriters and other team members, as needed

Present concepts/ideas to brands as per briefs and ensure that the feedback is incorporated





Ability to delegate tasks efficiently to junior team members

Ability to work on 3-5 brands simultaneously

Requirements

Bachelor's degree in English, Communications, Marketing, or a related field

4-5 years of experience in copywriting or content marketing, with a portfolio of work that demonstrates exceptional writing skills and creativity

Solid understanding of content marketing on social media, SEO, and digital marketing best practices

Excellent written and verbal communication skills, with the ability to write in a variety of styles and formats

Strong attention to detail and ability to proofread and edit own work and the work of others

Experience working with cross-functional teams, including designers, marketing managers

Can speak, read and write in English, Tamil [Hindi and other languages would be an advantage]

📌 Senior Copywriter (Chennai)
🏢 TING
📍 Chennai