Location: Gurgaon
Employment Type: Full time
Experience: 0–2 Years
Position Overview
Are you passionate about writing and creating content that drives engagement and business impact? Join our team as a Content Writer and build your career in content marketing. You will get hands-on experience across blogs, E-books, video scripts, and social media while learning SEO, analytics, and content strategy.
Key Responsibilities
Accountable for all content marketing initiatives to drive traffic, engagement, leads, that deliver sales and customer retention.
Collaborates across functions and silos to deliver an effective content marketing strategy and editorial plan to meet the business objectives at the lowest possible cost
This role requires a brand publisher mind-set: create the content our audience is looking for and then to optimize the path to conversion
Requirements include basic SEO understanding, content categorization and structure, content development, distribution and measurement. Development of editorial governance so content is consistent with our brand voice, style and tone.
Channel management of digital content hubs and all supporting social channels including email/newsletter distribution. This person must understand the basic best practices of the main social media channels, which content and approaches work on each and why
Must have experience writing E-books, blogs and creating video scripts, infographics, executive presentations
Measurement and optimization of the program will be required on a regular and ongoing basis
Must have experience design content calendar and set short-term goals for website traffic
Should have an understanding of conversion optimisation, and A/B test
Analyse web traffic metrics
Share content through various channels, ensuring strong web presence
Receive customer feedback and generate ideas to increase customer engagement
Qualifications
0–1 years of working experience
Excellent command over English, flair for writing blogs
Abilit