? Hiring: SEO & AEO Lead (Search + AI Dominance) (Search Engine Optimization Specialist)
? Bengaluru | Full-Time | High Ownership Role
⚠️ Read Before Applying
This role is not for traditional SEO managers.
If your experience is limited to basic on-page/off-page execution, this will not be a fit.
We are looking for someone who has personally driven search dominance in competitive categories and understands where search is headed — AI-first discovery, zero-click journeys, and answer engines.
? The Mission
Own and scale the organic visibility of two of India’s leading franchise platforms:
FranchiseBazar
Sparkleminds
Your goal is not “improving rankings.”
? Your goal is to ensure we show up everywhere a business owner searches —
Google, Meta ecosystems, and AI platforms like ChatGPT, Gemini, and Perplexity.
? What You’ll Be Responsible For
? Search Dominance (SEO)
Build and execute a category-level SEO strategy, not just keyword plans
Rank high-intent, competitive keywords across India
Drive sustained organic traffic that converts into business leads
? AI Visibility (AEO)
Design and implement Answer Engine Optimization strategies
Structure content for AI retrieval, citations, and zero-click results
Actively experiment with and adapt to evolving AI search ecosystems
✍️ Content Engine Ownership
Build a scalable, high-quality content engine (not just blogs)
Identify content gaps competitors haven’t captured
Ensure every piece of content has a transparent search + conversion objective
? Team Leadership
Lead and push a team of writers toward performance-driven output
Set benchmarks for quality, speed, and impact
Work closely with the Digital Marketing Manager for integrated growth
? Performance & Accountability
Own traffic, rankings, and lead generation from organic channels
Make decisions backed by data — not assumptions
Continuously refine strategy based on algorithm and behavior shifts
? Who This Is For
We are looking for someone who can confidently say:
“I have rank