Job Title: Social Media Marketing Manager
Location: Malad East, Mumbai — In-office (Monday to Saturday) (10am to 7pm)
Employment Type: Full-time
Experience: 1+ year (experienced)
Reports to: Founder / Marketing Lead

About the Role
We are a fast-growing, founder-led direct-to-consumer (D2C) brand ..We're looking for an Social media Marketing Manager to own and scale our organic presence — primarily on Instagram — through viral, meme, and niche content, and to lead our content engine end to end. You'll set the organic strategy, ride trends fast, and manage a team of video editors to keep a steady stream of scroll-stopping content going out. If you've grown accounts from the ground up and live and breathe internet culture, this is for you.

Key Responsibilities
Own and drive the organic social strategy, primarily on Instagram (and other relevant platforms).
Grow followers and engagement organically through trend-led, viral, meme, and niche content.
Spot and act fast on trending formats, audio, and cultural moments before they peak.




Plan and maintain a consistent content calendar — reels, posts, and stories.
Lead and manage a team of video editors — brief them, assign work, review output, and keep quality and turnaround high.
Develop hooks, concepts, and scripts that fit the brand and the niche.
Track performance (reach, engagement, saves, shares, follower growth) and double down on what works.
Build and engage the community — comments, DMs, and the wider niche.
Work with the performance-marketing team to repurpose top organic content into paid ads.
Stay plugged into meme culture, creators, and niche trends relevant to the brand.

Must-Have Skills & Qualifications
1+ year of experience growing organic Instagram accounts — meme pages, niche pages, or brand accounts — with proven growth to show.
A solid, demonstrable track record / portfolio of accounts you've built or scaled (you're known in the organic space).
Deep grasp of trending formats, reels, audio, memes, and n

📌 Social Media Marketing Manager (Mumbai)
🏢 Nabhya Ayurveda
📍 Mumbai