GTM

Full-time Bengaluru, India (On-site)

About The Role

Activatr is a Distribution Intelligence Platform helping FMCG, D2C, and consumer brands scale efficiently across offline India. We combine Distribution-as-a-Service (DaaS), Sales Force Automation (SFA), workforce orchestration, and retail intelligence to help brands activate current markets with speed, visibility, and precision. Backed by PPMS Field Marketing, we're building the next generation of data-driven distribution infrastructure for modern consumer brands. The GTM Lead – B2B Growth & Outbound is a full-time, on-site role based in Bengaluru, responsible for building Activatr's outbound growth engine and generating qualified pipeline. The role involves defining ICPs, building target account lists, designing multi-channel outbound campaigns, and executing personalized outreach using AI and modern sales tools. You'll work closely with the founders to refine messaging, qualify opportunities, run discovery conversations, and maintain pipeline visibility through CRM platforms. You'll also contribute to GTM playbooks,



continuously experiment with growth strategies, and leverage customer insights to shape Activatr's product and go-to-market strategy. Familiarity with Sales-Led Growth (SLG), Product-Led Growth (PLG), and AI-powered GTM workflows will be an added advantage.

What you'll do

Design and execute outbound strategies — lead sourcing, outreach campaigns, and multi-channel prospecting across AI and modern sales tools
Refine ICPs, build target account lists, and develop messaging that resonates with FMCG, D2C, and consumer brands
Qualify leads, run discovery conversations, and maintain accurate funnel and performance data in CRM tools
Collaborate with product and operations teams to shape compelling narratives
Contribute to scalable playbooks, experiment with growth tactics, and feed market insight back into product and distribution strategy

We're looking for

3–6 years of experience in B2B Growth, Outbou

📌 GTM Lead –B Growth (Bengaluru)
🏢 Activatr
📍 Bengaluru