We are looking for a energetic and strategic Senior Brand Manager to drive end-to-end brand ownership for a key product/category within the FMCG portfolio. The role will be responsible for P&L; management, brand strategy, market leadership, and integrated marketing execution, working closely with cross-functional teams.
Key Responsibilities:
1. Strategic Brand Growth & P&L; Ownership
- Own and manage the P&L; for the assigned brand/category
- Drive top-line growth, profitability, and market share expansion
- Develop and execute long-term brand strategy aligned with business goals
- Identify growth opportunities through market trends, consumer insights, and competitive analysis
2. Market Leadership & Category Growth
- Drive market leadership within the category
- Strengthen brand positioning and differentiation
- Monitor competition and adapt strategies proactively
3. Marketing & Campaign Management
- Plan and execute integrated marketing campaigns across ATL, BTL, and digital channels
- Lead advertising, promotions, and digital initiatives to drive consumer engagement and sales
- Track campaign effectiveness and optimize performance
4. Agency & Stakeholder Management
- Manage relationships with creative, media, and digital agencies
- Ensure alignment of campaigns with brand strategy and business objectives
- Collaborate with sales, supply chain, and product teams for seamless execution
5. Budgeting & Financial Control
- Plan and monitor marketing budgets effectively
- Ensure optimal allocation of resources to maximize ROI
- Track spending and ensure profitability of initiatives
6. Cross-Functional Collaboration
- Work closely with Sales teams (GT, MT, E-commerce) to drive execution on-ground
- Align with internal stakeholders for product launches, promotions, and innovation
Key Requirements:
- MBA from a Tier 1 B-School
- 8 to 12 years of experience in FMCG Brand Management
- Strong exposure to P&L; management and brand strategy
- Prior experience in Sales (GT/MT/E-commerce) will be an advantage
- Proven track record in driving market share and brand growth
- Strong analytical, stakeholder management, and communication skills
Why Join:
- Opportunity to lead a high-impact brand role in a fast-paced FMCG environment
- Work on strategic growth initiatives and innovation-led projects
- Exposure to end-to-end brand ownership and leadership visibility