Senior Manager- Consumer Insights (Mumbai)

Senior Manager- Consumer Insights (Mumbai)

10 Aug
|
Sun Pharmaceutical Industries
|
Mumbai

10 Aug

Sun Pharmaceutical Industries

Mumbai

Job Title:

Strategy & Innovation Manager

Business Unit:

Emerging Market

Job Grade

Location :

Mumbai – Sun House

At Sun Pharma, we commit to helping you “Create your own sunshine”— by fostering an workplace where you grow at every step, take charge of your journey and thrive in a supportive community.
Are You Ready to Create Your Own Sunshine?

As you enter the Sun Pharma world, you’ll find yourself becoming ‘Better every day’ through continuous progress. Exhibit self-drive as you ‘Take charge’ and lead with confidence. Additionally, demonstrate a collaborative spirit, knowing that we ‘Thrive together’ and support each other’s journeys.”

Key responsibilities:

International Marketing – OTC/X

New Market Entry Strategy Development –

Lead white-space identification exercises and build business cases for expansion opportunities
Develop market entry strategies including GTM models, portfolio selection & financial projections in partnership with local in-country teams
Support leadership in strategic planning, scenario modelling,



and growth roadmap development

NPD & Portfolio Strategy Enablement –

Identify white spaces, unmet consumer needs, and innovation opportunities using insights
Support innovation funnel management from wish-list creation to commercialization readiness
Facilitate innovation workshops, ideation sessions, and cross-functional sprint initiatives

Research & Insights Identification –

Integrate multiple data sources (internal sales, primary market research, competitive intelligence, consumer immersions) into decision-oriented outputs
Generate forward-looking insights, not just descriptive analytics
Support leadership with actionable dashboards, narratives, and strategic recommendations
Build and manage a centralized insights repository across emerging markets
Craft appropriate primary research designs and briefs
Handle day to day agency relationships including identifying the best partners for the most efficient & effective research approach

📌 Senior Manager- Consumer Insights (Mumbai)
🏢 Sun Pharmaceutical Industries
📍 Mumbai

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