About the Role

We are looking for an experienced Label Manager – Punjabi Music to take ownership of and grow our Punjabi music catalogue.

This is a business, catalogue and label management role, focussed on maximising the commercial potential of the repertoire, identifying new opportunities, developing artist and industry relationships, and ensuring the catalogue remains relevant and competitive in the evolving Punjabi music market.

The ideal candidate must have a strong understanding of the Punjabi music ecosystem, artists, and audiences.
The role will involve working closely with creative, marketing and production teams.

Catalogue Ownership & Management
Take ownership of the Punjabi catalogue and develop a clear strategy for its commercial performance.
Audit the catalogue to identify high-potential titles, gaps, rights issues, metadata/artwork requirements and opportunities for reactivation.
Identify opportunities across streaming, YouTube, playlists, and other platforms .




Proactively identify underexploited catalogue assets and develop plans to increase their consumption and revenue.
Work with internal teams to convert these opportunities into commercially viable campaigns and releases.
New Music & Label Development
Identify opportunities to sign, acquire, license or partner on new Punjabi music that complements the catalogue and label strategy.
Scout emerging and established Punjabi artists, producers, composers and independent labels.
Evaluate current music opportunities from both a creative and commercial perspective.
Build a pipeline of potential new releases and partnerships aligned with the label's overall business objectives.

Commercial & P&L; Management
Take responsibility for the commercial performance and P&L; of the Punjabi catalogue/business.
Develop revenue and cost projections and monitor performance against budgets.
Analyse performance across streaming, YouTube, licensing, and other exploitation channels.
Use data and market intelligence to identify

📌 Label Manager – Punjabi Music (Mumbai)
🏢 Times Music
📍 Mumbai