Content Strategist
BM Production — Content / Creative Production
Department:
Content / Creative Production
Reports To:
Content Head / Production Manager
Location:
Hybrid
Employment Type:
Full time

About the Role
BM Production is looking for a Content Strategist to own content strategy and quality across client accounts — from creative direction through final delivery. The role owns every judgment call in the production pipeline: what gets briefed, what gets approved, and what goes out the door. Execution, scheduling, and administrative coordination are supported by a dedicated Virtual Assistant, freeing the Strategist to focus on strategy, creative quality, and client relationships rather than logistics.
This role replaces the previous Coordinator/Creative Strategist structure, which combined strategic and administrative work in a single position. Responsibilities have been split by function: the Content Strategist owns direction and quality; the VA owns scheduling, tracking, and admin. See the RACI summary at the end of this document for the full breakdown.





Key Responsibilities — Pre-Production
• Client Strategy: Lead client onboarding meetings and define the content strategy and creative direction for each account.
• Creative Briefing: Author shoot briefs, storyboards, moodboards, and scripts — the creative direction for every shoot, not just logistics.
• Calendar & Planning: Develop and own the quarterly content calendar and campaign plan aligned to client and business goals.
• Vendor & Location Approval: Select and approve freelancers/vendors and final shoot locations for each job (VA sources options and handles booking logistics).
• Requirement Setting: Define and communicate exact shoot requirements to clients and creators, and review briefs before they go out.
• Budget Ownership: Set and track the budget for each shoot/campaign against the client quote.

Key Responsibilities — Production
• Execution Oversight: Oversee shoot execution against the approved br

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