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Role Context
The Retail Banking environment has witnessed a sea change with aggressive marketing strategies adopted by competition both in retail liability and asset segments. Increased customer awareness has also resulted in demands for superior service and greater product offering differentiation. In the face of aggressive competition, increasing market share will require a sharply focused approach to Retail Banking, and the skill to sustain a high topline growth in a falling interest rate regime whilst maintaining a high portfolio quality and controlling costs to increase employee productivity. This is a feeder channel to the bank’s future.
Principal Responsibilities
To source new accounts from NTB (New to Bank)
from the existing corporate base and deliver on meeting NTB (New to Bank) targets
To cross-sell asset products of the bank, namely, Home Loans (via referral), Personal Loans, Cards, Premier (referral)
To ensure the Anti‑Money Laundering /Know Your Customer (AML/KYC) norms of the bank are complied with at all times.
To execute marketing events and promotions to generate business in their catchments, in conjunction with support departments such as India Management Market (INM MKT)
To maintain call reports and Management Information System (MIS) as required
To respond to CEP (Corporate Employee Programme) complaints in a timely manner and to customer satisfaction
Deliver fair outcomes for our customers and ensure own conduct maintains the orderly and transparent operation of financial markets
Ensure a consistently high level of product and service delivery for relevant customer touch points
Develop and maintain valuable customer