Responsibilities & Key Deliverables
As Area Sales Manager, you will take charge of managing the entire sales process from enquiry to retail, ensuring successful achievement of sales targets. Your role involves planning and executing strategic activations to generate enquiries and driving quality and quantity in test drives originating from multiple enquiry sources. You will be responsible for verifying the accuracy and authenticity of booking data and aligning retail outputs with set targets, maintaining a robust focus on VDN (Vehicle Delivery Note) versus retail ratios.
You will lead continuous process improvement initiatives to enhance conversion ratios (CVR) and ensure precise and truthful data management within the Dealer Management System (DMS). An essential part of your responsibilities includes forecasting sales and planning for upcoming months, ensuring the sales team is well-prepared and motivated to meet objectives.
Manpower productivity is a key focus; you will identify training needs, facilitate effective upskilling,



and foster a positive environment that rewards performance and loyalty. Driving adherence to the sales storyline across your teams will be critical to maintaining consistency in customer engagement and messaging.
Embracing digital transformation is crucial in this role. You will encourage and oversee the adoption of cutting-edge digital tools such as Test Drive Anytime Anywhere (TDAA), Personal Voice Assistant (PVA), Bring Showroom Home (BSH), Virtual Reality (VR), and tablet-based applications to maximise customer conversion and engagement.
Managing dealer working capital, reducing market outstanding amounts, and liquidating aged stock are vital for ensuring financial health and operational efficiency. Accurate forecasting for the upcoming months (N+1) will support inventory and sales alignment.
Collaboration with marketing and operational teams to plan and execute activations will also fall under your purview, contributing to enquiry gener

📌 Area Sales Business Manager (Raipur)
🏢 Mahindra and Mahindra
📍 Raipur