Role: Senior Art Director Location: Lado Sarai, Saket – New Delhi Company: Mad Men Marketing About Mad Men Marketing Mad Men Marketing is a contemporary creative and digital agency operating at the intersection of creativity, culture, and AI-powered execution. We build brand ecosystems, campaigns, and high-velocity digital content for leading consumer brands including Dabur, Haldiram's, India Gate, Crax, Vi-John, challenger brands, and emerging creators. Our creative philosophy blends human creativity with AI acceleration, enabling faster ideation, visual experimentation, and scalable content production.

We are looking for a Senior Art Director who can lead visual thinking while intelligently leveraging AI tools to amplify creative output.

Role Overview The Senior Art Director is responsible for visual storytelling, campaign design direction, and digital content ecosystems, while also using AI tools to accelerate concept development, visual exploration, and production workflows. This role sits at the intersection of:

Campaign thinking

Design leadership

AI-enabled creative experimentation Key Responsibilities Creative Conceptualization

Translate campaign ideas into powerful visual storytelling

Create moodboards, design territories, and visual worlds

Collaborate with copywriters to develop integrated creative ideas

Rapidly explore multiple visual routes using AI-assisted design tools Campaign Design Direction

Lead visual execution for campaigns across:

social media digital ads films and motion content brand assets

OOH adaptations

Build distinctive campaign identities that work across platforms AI-Enabled Creative Development

Use AI tools to accelerate ideation and visualization

Generate concept explorations using Nano Banana, ChatGPT,



and prompt-based design workflows

Build visual prototypes, campaign frames, and idea explorations using generative tools

Guide designers on integrating AI into the creative process without compromising design quality Brand Visual Systems

Create and maintain brand visual systems

Develop design languages including

typography layout systems color systems visual grids

Ensure consistency across all creative output High-Velocity Content Design

Lead visual output for high-volume digital content

Guide teams on platform-native design formats

Ensure strong visual quality across fast production cycles Creative Mentorship

Guide junior designers and art executives

Conduct design reviews and elevate craft standards

Encourage experimentation with AI-assisted workflows AI & Tools Expertise (Mandatory)

Candidates must demonstrate strong familiarity with AI-enabled creative workflows, including:

Nano Banana (visual concept generation)

ChatGPT for creative ideation and prompting

Prompt engineering for visual and campaign exploration

AI-assisted moodboard and visual prototype generation

AI-assisted creative experimentation Design tools:

Adobe Photoshop

Adobe Illustrator

Figma

Canva

Understanding of motion tools (After Effects or similar) is a plus Experience

5–7 years in advertising or creative agencies

Experience handling consumer brands and digital campaigns

Strong portfolio demonstrating

campaigns brand storytelling social media ecosystems high-quality visual craft What We Look For

Designers who

think like creative directors understand culture and digital platforms can combine design thinking with AI experimentation move fast without compromising quality enjoy building brands, not just posts

📌 Senior Art Director (Delhi)
🏢 Mad Men Marketing India
📍 Delhi