Job Title – Marketing Automation Associate Manager (EDM, Push, SMS) + Level 8 + Entity (S&C; GN – SONG)

Management Level: Level 8 – Associate Manager

Location Preference: Bangalore

Must have skills:

Marketing Automation Platforms (Salesforce Marketing Cloud / Adobe Campaign / Braze), Journey build, Trigger logic, Personalization, Release discipline, Troubleshooting, Oracle Responsys tool experience is mandatory

Positive to have skills:

Deliverability concepts, API/integration awareness, Consent preferences

Job Summary

Accenture Strategy & Consulting is seeking a skilled Marketing Automation Specialist to configure and deploy automated campaigns and journeys that enable scalable lifecycle execution with high accuracy and reuse. This role sits at the intersection of technical precision and marketing delivery, owning the build of customer journeys, personalisation logic, and channel configurations across EDM, push, and SMS.

The candidate will maintain reusable templates and components, support deployment and monitoring,



and continuously reduce manual effort through automation. This role supports a cross-functional operating model, collaborating closely across strategy, lifecycle execution, activation, creative enablement, analytics, and QA to deliver measurable marketing outcomes.

Roles & Responsibilities

Build & Manage Automation Journeys: Design and configure end-to-end customer journeys on marketing automation platforms (such as Salesforce Marketing Cloud, Adobe Campaign, or Braze), trigger logic, and personalization rules for CRM execution across EDM, push, and SMS channels.
Template & Content Configuration: Configure templates, decision logic, dynamic content, and channel settings per campaign brief, ensuring accuracy and adherence to brand guidelines.
Reusable Component Development: Maintain a library of reusable templates and components to reduce campaign cycle time, improve consistency, and accelerate deployment across teams.
Deployment, Monitoring & Opti

📌 #ACN GN (Bengaluru)
🏢 Accenture in India
📍 Bengaluru