Accenture | Industry and Enterprise Software and Platforms
Job Title: Digital Marketing Analytics Analyst and Consultant -
Management Level: Level 09 - Consultant / Level 11 – Analyst,
Location: Bangalore / Gurgaon / Hyderabad / Mumbai
Job Summary: We are looking for a detail-oriented and analytical Digital Marketing Analytics Specialist to help clients optimize digital performance through data-driven insights. In this role, you will evaluate how digital marketing efforts, campaigns, and key user flows perform across web and mobile platforms. You’ll deliver reporting and recommendations to improve conversion rates, reduce user drop-offs, and enhance business outcomes for both B2B and B2C clients.
Roles & Responsibilities:
Analyze customer behaviour and user journey drop-off points across acquisition, conversion, and post-conversion flows
Support marketing performance reviews by analyzing channel mix, campaign outcomes, and spend efficiency across paid, organic, and referral channels
Identify high-performing content formats,
resonating messaging and channel strategies based on business goal metrics
Assist in benchmarking campaign performance against industry trends and competitor activities using secondary research and internal data
Conduct strategic analysis to identify opportunities for optimization, growth, and personalization across the user journey.
Deliver compelling reports and dashboards that translate data into clear, actionable insights using visual storytelling to drive alignment and strategic decision-making across stakeholders
Monitor business performance metrics (KPIs) and proactively raise issues related to anomalies, crashes, or unexpected drop-offs
Must-have skills:
2–5 years of experience in digital analytics, performance reporting, or marketing insights roles
Robust proficiency in SQL/ Big Query
Preferred experience on tools like Google Analytics (GA4), Looker Studio/Tableau/Power BI, Firebase
Working knowledge of Excel/Google Sheets for data manip