Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 784,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do? Campaign Planning and Requirements Gathering:
Collaborate with Project Manager and/or marketing stakeholders to understand campaign objectives and requirements by carefully reviewing briefs and seeking clarification before the build along with highlighting risks (if any)
Assist in the execution of campaign strategies, including segmentation, and content creation.
Provide guidance on leveraging Marketo capabilities to achieve campaign goals effectively. Marketo Configuration and Development:
Configure and customize Marketo components, including agile content, snippets, tokens, and program templates.
Build and maintain various custom integrations using Marketo REST/SOAP APIs and LaunchPoint connectors.
Create and manage Marketo programs, nurture streams, and lead scoring models. Campaign Execution and Management:
Set up and execute programs, nurture streams, and lead scoring models using Marketo
Create web pages as per brief provided.
Ensure accurate targeting and segmentation of campaign audiences.
Monitor campaign performance and engagement metrics, providing regular
📌 Custom Software Engineering Analyst (Mumbai)
🏢 Accenture in India
📍 Mumbai
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