About The Team

We are building a high-performance Revenue & Marketing pod — a geography-focused business unit that owns end-to-end top-line and bottom-line delivery for an assigned state or cluster. The pod operates like an autonomous business unit: defining local strategy, executing marketing and growth plans, running platform operations, and generating the consumer insights that drive every commercial decision.

This is not a support function. Every person in this pod owns outcomes — revenue, margin, platform health, or market intelligence. If you are commercially driven, data-fluent, and thrive in a fast-moving execution environment, this team is built for you.

What You Will Do

Revenue & P&L;
Own and deliver revenue and gross margin targets for an assigned geography or function within the pod
Track P&L; on a weekly and monthly basis — identify gaps early and course-correct with data
Drive revenue growth through a mix of new user acquisition, base reactivation, and improved margin per transaction
Identify and unlock current revenue opportunities — brand partnerships,



channel monetisation, and promotional levers
Marketing, Growth & Campaigns
Plan and execute user acquisition campaigns to drive installs and first-order conversions at efficient CAC
Own reactivation marketing for lapsed and install-not-transacted user cohorts
Design and run CRM, push notification, and in-app messaging campaigns to improve repeat purchase frequency
Execute on-app promotions, deal constructs, offer panels, and sale events — end-to-end, accurately and on time
Build and manage hyperlocal BTL activation plans tied to regional events, festivals, and seasonal demand peaks
Promote high-margin SKUs and categories to improve the overall GM profile of the geography
Market Intelligence & Consumer Insights
Build and maintain a revenue intelligence framework covering consumer spending patterns, competitive pricing, and category growth
Lead quantitative research: cohort analysis, pricing elasticity stu

📌 Senior Executive – Revenue (Hyderabad)
🏢 Purplle.com
📍 Hyderabad