JOB DESCRIPTION:
The Associate Director – Customer Marketing is responsible for leading the customer and channel growth agenda across Abbott Nutrition India. This role develops and executes customer marketing strategies that accelerate category growth, strengthen brand presence at the point of purchase, enhance shopper engagement, and deliver profitable sales growth across Traditional Trade, Modern Trade, Ecommerce, and emerging channels.
The incumbent serves as the strategic link between Sales, Marketing, Category, Finance, and Supply Chain teams to translate brand strategies into winning route-to-market, channel, customer, and shopper activation plans. The role is accountable for maximizing trade investment effectiveness, driving innovation in customer engagement, and identifying new growth opportunities across channels.
This is a leadership role, part of the India Nutrition Leadership Team, and reports into the General Manager for India.
CORE JOB RESPONSIBILITIES
Customer & Channel Strategy Leadership




Develop and execute customer marketing and channel strategies aligned with business, category, and brand objectives.
Define differentiated channel strategies for Traditional Trade, Up-to-date Trade, E-commerce, and emerging channels.
Identify and unlock new channel growth opportunities, partnerships, and route-to-market models.
Lead development of annual customer marketing roadmaps that support sustainable sales, distribution, and market share growth.
Partner with Commercial Leadership to drive long-term channel transformation and capability enhancement initiatives
Shopper Marketing & Customer Activation
Lead shopper understanding and insights generation to inform customer activation strategies.
Develop impactful shopper engagement and in-store activation programs that enhance visibility, conversion, and category growth.
Design and implement best-in-class point-of-purchase and retail excellence programs across channels.
Partner with Brand Marketing teams to deliver inte

📌 Associate Director (Mumbai)
🏢 Abbott
📍 Mumbai