About the role
Aavaranaa is looking for a creative and community-minded Social Media Associate to own our presence across social channels. This is a hands-on role that spans the full content lifecycle—from planning and production to posting and community engagement. You will be the eyes, ears, and voice of our brand online, ensuring that everything we put out is thoughtfully crafted, on-brand, and genuinely connects with our audience.
Responsibilities
Manage day-to-day content posting across all social platforms
Lead end-to-end photo and video production, from concept to final asset
Edit content with careful attention to pacing, colour, sound, captioning, and format
Capture both planned and spontaneous, in-the-moment content
Handle all shoot logistics including equipment, scheduling, and coordination
Drive meaningful community engagement
Respond promptly and thoughtfully to comments and direct messages
Identify and engage with relevant accounts to grow our presence authentically
Monitor, curate, and share customer-generated content




Collaborate closely with the design team to ensure all visual content adheres to brand guidelines
Stay up-to-date with platform trends, formats, and algorithm changes without sacrificing the brand’s distinct voice
What we're looking for
Proven experience managing social media for a brand, ideally in fashion or lifestyle
Hands-on production skills: comfortable shooting and confident in the edit
A solid eye for storytelling, composition and aesthetics
Proficiency in video editing tools such as InShot, CapCut, Final Cut Pro or similar
A thoughtful communicator who engages online with warmth, authenticity, and brand awareness
Highly organised, with the ability to manage multiple shoots, deadlines, and platforms simultaneously
A genuine enthusiasm for textiles, craft, and an understanding of the premium market
Nice to have
Basic understanding of social media analytics and reporting
Familiarity with scheduling and social management tools
Pleas

📌 Content lead and social media strategist (Chennai)
🏢 aavaranaa
📍 Chennai