Designation: Marketing Platform Auto Senior Analyst
Qualifications:Any Graduation
Years of Experience:5 to 8 years
About Accenture
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What would you do? What are the key objectives and expectations from this role? The CRM Data & Tech Executive is the technical specialist responsible for the data health, platform integrity,
and governance of the CRM and marketing automation systems within an assigned region. Reporting to the the Area Consumer Experience Manager, this role is expected to manage consumer database management, execute data cleaning and maintenance, and orchestrate data integrations. The focus is on ensuring the data foundation is robust, compliant, and optimized to enable all automated consumer journeys. What is the direct impact of this role on the team or organization? This role is paramount for mitigating data-related compliance risk and guaranteeing the accuracy and quality of consumer data used for all regional marketing activities. By ensuring platform stability and accurate segmentation, the Executive directly impacts campaign deliverability, personalization effectiveness, and the reliability of performance reporting. Their technical oversight ensures the marketing automation system operates flawlessly and in full
📌 Marketing Platform Auto Senior Analyst (Navi Mumbai)
🏢 Accenture in India
📍 Navi Mumbai
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