Job Title – Marketing Automation Analyst + Level 11 (Analyst) + Entity (S&C; GN – Song)

Management Level: Level 11 – Analyst

Location Preference: Bangalore

Must have skills:

Marketing Automation Platforms (Salesforce Marketing Cloud / Adobe Campaign / Braze), Journey Orchestration, CRM Integration, SQL & Data Management, Oracle Responsys tool experience is mandatory

Valuable to have skills:

AMPscript / HTML / CSS / JavaScript, Tag Management (Web & Mobile), Cloud Technologies, Agile Ways of Working

Job Summary

Accenture Strategy & Consulting is seeking an experienced Marketing Automation Manager to manage marketing automation platforms and programs, ensuring effective journey orchestration and campaign delivery.

The role serves as the internal subject matter expert on marketing automation, data integrations, and martech system connections — working collaboratively with IT and business stakeholders to deliver platform improvements, streamline production processes, and drive business value through automation.

Roles & Responsibilities





Lead Marketing Automation Platform Management: Own the end-to-end operation and optimisation of marketing automation platforms (such as Salesforce Marketing Cloud, Adobe Campaign, or Braze), ensuring they are configured, connected, and running efficiently to support campaign and journey delivery.
Drive Journey Orchestration & Campaign Delivery: Design, build, and deliver automated customer journeys and marketing programs across channels; ensure the right messages reach the right customers at the right time.
Manage MarTech Integrations & Data Connections: Define, enhance, and maintain capability connections between the automation platform and data repositories; work with IT and architecture teams to scope and deliver solutions for new or enhanced integrations.
Evolve Automation Processes & Capability: Regularly review marketing automation solutions and dataflows to identify opportunities for greater efficiency; champion the adoption

📌 #ACN GN (Bengaluru)
🏢 Accenture in India
📍 Bengaluru