Company Description TITLIYA is an Indian fashion jewellery brand offering premium, Korean-inspired jewellery and accessories designed to help individuals express their style with confidence. Inspired by butterflies and contemporary Korean trends, the brand focuses on elegant, stylish, and affordable pieces suitable for everyday wear, work, parties, festivals, and gifting.

Collections include earrings, necklaces, bracelets, rings, pendants, hair accessories, and other fashion jewellery curated for quality, comfort, durability, and timeless appeal. Customers can shop via the official website (www.titliya.in) and leading marketplaces such as Amazon, Myntra, Flipkart, JioMart, and Snapdeal, ensuring convenient access across India. Guided by values of quality, innovation, customer focus, trust, and affordability, TITLIYA aims to become one of India’s most trusted and loved fashion jewellery brands.

Role Description The Search Engine Optimization Specialist will manage and optimize TITLIYA’s online presence to improve search visibility, organic traffic, and conversions. This is a full time, on-site role based in Mumbai, focused on planning and executing SEO strategies for the brand’s website and marketplace listings.

Day-to-day responsibilities include conducting keyword research, performing technical and content SEO audits, optimizing product and category pages, and implementing on-page SEO best practices. The specialist will monitor performance using web analytics tools,



identify opportunities for improvement, and collaborate with marketing, content, and e-commerce teams to align SEO with campaign goals. The role also involves managing ethical link-building initiatives, tracking search trends in the fashion jewellery segment, and regularly reporting on SEO performance and insights.

Qualifications

- Strong skills in keyword research and search intent analysis, with the ability to identify opportunities in the fashion and e-commerce space.
- Experience conducting comprehensive SEO audits, including technical, on-site, and content-focused reviews to improve website health and performance.
- Proficiency in on-page SEO, including metadata optimization, internal linking, URL structure, and content optimization for product and category pages.
- Hands-on experience with link building and outreach, focusing on ethical, white-hat strategies to enhance domain authority and brand visibility.
- Ability to use web analytics and SEO tools (e.g., Google Analytics, Google Search Console, keyword tools, and rank trackers) to measure and optimize performance.
- Understanding of e-commerce platforms, marketplace SEO (e.g., Amazon, Myntra, Flipkart), and digital marketing fundamentals.
- Strong analytical, problem-solving, and reporting skills, with attention to detail and data-driven decision-making.
- Effective communication and collaboration skills, with the ability to work closely with marketing, content, and design teams.

📌 Search Engine Optimization Specialist (Mumbai)
🏢 TITLIYA
📍 Mumbai