Job Title: Search Engine Optimization (SEO) Analyst

Company: Shriram General Insurance

Employment Type: Full-time About the Compan yShriram General Insurance is a leading general insurance provider in India, offering a comprehensive range of insurance products including motor, health, travel, and home insurance. The company focuses on digital growth, customer engagement, and technology-driven solutions to strengthen its online presence and customer experience

.Job Summar y

Shriram General Insurance is seeking a data-driven and detail-oriented SEO Analyst to improve organic search visibility, website traffic, and search engine performance. The role involves conducting keyword research, analyzing website performance, identifying SEO opportunities, and working closely with content, marketing, and technology teams to implement effective SEO strategie s.

Key Responsibilit iesConduct keyword research and identify relevant search opportunities across insurance-related products and servic es.Analyze website performance, organic traffic, rankings, and user behavior using SEO and analytics too ls.Implement and monitor on-page SEO activities including meta titles, descriptions, headings, internal linking, and content optimizati on.Conduct technical SEO audits to identify issues related to crawling, indexing, site structure, page speed, mobile usability, and broken lin ks.Collaborate with content writers to develop SEO-friendly and search-intent-focused conte nt.Monitor keyword rankings, organic traffic, backlinks,



and other SEO performance metri cs.Analyze competitors and identify opportunities to improve search visibili ty.Prepare regular SEO performance reports and provide actionable recommendatio ns.Work with developers to implement technical SEO improvemen ts.Stay updated with search engine algorithm updates, SEO trends, and industry best practic es.Required Skills & Qualificati onsBachelor's degree in Marketing, Digital Marketing, Communications, Computer Science, or a related fie ld.Strong understanding of SEO principles and search engine ranking facto rs.Proficiency with tools such as Google Search Console, Google Analytics, SEMrush, Ahrefs, or similar SEO platfor ms.Strong knowledge of keyword research, on-page SEO, technical SEO, and content optimizati on.Basic understanding of HTML, CSS, website structure, and technical SEO concep ts.Strong analytical and data interpretation skil ls.Positive written and verbal communication skil ls.Strong attention to detail and ability to manage multiple SEO activiti es.Preferred Ski llsExperience in the insurance, BFSI, or financial services doma in.Knowledge of local SEO and Google Business Profile optimizati on.Familiarity with Google Tag Manager and conversion tracki ng.Understanding of Core Web Vitals and website performance optimizati on.Knowledge of link-building and off-page SEO strategi es.Familiarity with SEO reporting and dashboard tools such as Looker Stud io.Work Environm entShriram General Insurance offers a collaborative and data-driven work environment where SEO professionals contribute to increasing organic visibility, improving digital customer acquisition, and supporting the company's overall digital growth strate gy.

📌 Search Engine Optimization Analyst (India)
🏢 SHRIRAM GENERAL INSURANCE CO.
📍 India