Job Title – India Market Unit - Digital RTM

Management Level – Manager

Location: Delhi/Mumbai

Job Summary: We are looking for a Go-To-Market (GTM) Manager to join our high-impact team that partners with clients to solve critical growth and sales productivity challenges. The ideal candidate comes with a background in consulting (Big 4) or leading FMCG companies and brings expertise in end-to-end sales transformation, including strategy, processes, technology, and frontline execution. This role involves building capabilities for client sales teams, driving demand generation, and optimizing go-to-market models to unlock growth and reduce costs.

Roles & Responsibilities:

Experience in one or more of the following roles/functions:
General Trade / Contemporary Trade (supermarkets, organized retail) / Channel Sales
Go-To-Market Transformation
Trade / Customer / Shopper Marketing
Brand or Product Management in top-tier FMCG / CPG companies
E-commerce or Quick Commerce (JioMart, Blinkit, Swiggy Instamart, etc.)
Proven track record of driving sales growth, demand generation,



and/or route-to-market transformation
Lead end-to-end GTM transformation projects (ranging 5–24 months), across distribution, in-store execution, outlet activation, and trade strategy
Evaluate existing sales organization structures, roles, territories, and productivity benchmarks
Develop GTM playbooks, sales frameworks, and trade channel strategy tailored to client’s markets and customer segments
Build demand-generation plans with the client — including sales KPIs, activation campaigns, and outlet targeting
Design and implement capability-building programs for sales teams (tools, training, metrics)
Strong commercial acumen with a good understanding of field realities (store-level execution, outlet coverage, merchandising, etc.)
Extensive travelling to understand markets, assess execution, and engage with frontline teams

Professional & Technical Skills:

Experience in designing or transforming end-to-end s

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