Job Title – Customer Lifecycle Manager – Retention + Level 11 (Analyst) + Entity (GN – Song)

Management Level: Level 11 – Analyst

Location Preference: Mumbai

Must have skills:

Consent & Preference Management, Customer Lifecycle Marketing, Regulatory & Legal Compliance (Privacy/GDPR/PDPA), MarTech Platform Literacy, Customer Segmentation & Targeting

Valuable to have skills:

DMP / CDP Platform Experience (Adobe or equivalent), eCommerce Marketing, Digital Channel Expertise (SEM / Programmatic / Social), Budget Forecasting & Reconciliation

Job Summary

Accenture Strategy & Consulting is seeking an experienced Customer Lifecycle Manager – Retention to manage consent and preference programs, ensuring compliant and customer-centric communication practices.

The role leverages customer data and MarTech platforms to drive a connected, always-on approach to consent and preference management — working closely with legal, compliance, and marketing teams to ensure all customer communications are compliant, personalised, and aligned to regulatory requirements.





Roles & Responsibilities

Manage Retention Programs: Own the end-to-end delivery of lifecycle or retention specific lifecycle journey programs; ensure all customer communication practices are compliant with applicable privacy regulations and internal policies.
Drive Customer-Centric Communication Strategy: Support the development of audience and data strategy to engage customers at the right time with the right message; leverage MarTech platforms to power always-on consent and lifecycle communications.
Ensure Legal & Regulatory Compliance: Ensure full legal and regulatory compliance of all customer communications and consent-related marketing activities; liaise with Legal & Compliance teams on approval of activity plans.
Optimise Ways of Working & Processes: Follow and evolve agreed processes to deliver the consent and lifecycle program effectively; identify opportunities for scalable and automated solutions to optimis

📌 GN - SONG – MT New – Customer Lifecycle Manager - Retention 2-Analyst (Mumbai)
🏢 Accenture in India
📍 Mumbai