Job Title - GN – SONG – MT – Digital Marketing – Media Strategy and Planning Manager

Management Level: 07 – Manager

Location:

Must have skills: Strong capability in core media strategy and planning; comfort with analytics including performance analysis, KPI framework creation, and attribution modeling; and solid platform and execution knowledge with familiarity across AdTech and martech ecosystems. Understands the complete media landscape across the funnel and has experience in either the top performance marketing and digital media agencies OR has owned the growth portfolio on the client side.

Experience: Minimum 12-14 years in digital marketing, with 10+ years of relevant experience in media strategy and planning

Job Summary: We are seeking a Media Strategy & Planning Manager to build objective-led media plans and define clear KPI and measurement frameworks. The role requires robust skills in performance analysis and attribution modeling to evaluate and optimize media effectiveness.



The ideal candidate should have practical familiarity with AdTech and martech ecosystems to support tracking, reporting, and execution across platforms. As a manager, you will translate business goals into actionable media plans, support execution teams with measurement clarity, and ensure data-driven optimization across campaigns.

Roles & Responsibilities:

Build objective-led media strategies and translate business goals into clear media plans and KPI frameworks Define measurement approaches and attribution models to evaluate cross-channel media effectiveness
Lead performance analysis to identify optimization opportunities and improve media efficiency and outcomes
Establish robust tracking and tagging foundations in collaboration with execution teams across platforms
Provide guidance to teams on aligning platform execution with strategy, KPIs, and measurement plans
Leverage understanding of AdTech and martech ecosystems to enable accurate reporting, tracking, and data flow
Partn

📌 #ACN GN – SONG – MT – Digital Marketing – Media Strategy and Planning Manager (Bengaluru)
🏢 Accenture in India
📍 Bengaluru