10 Aug
|
Accenture in India
|
Bengaluru
10 Aug
Accenture in India
Bengaluru
Job Title – Lifecycle/CRM campaign Manager + Level 7 (Manager) + Entity (GN – Song)
Management Level: Level 7 – Manager
Location Preference: Bangalore
Must have skills:
Consent & Preference Management, Customer Lifecycle Marketing, Regulatory & Legal Compliance (Privacy/GDPR/PDPA), MarTech Platform Literacy, Customer Segmentation & Targeting
Positive to have skills:
DMP / CDP Platform Experience (Adobe or equivalent), eCommerce Marketing, Digital Channel Expertise (SEM / Programmatic / Social), Budget Forecasting & Reconciliation
Job Summary
Accenture Strategy & Consulting is seeking an experienced Customer Lifecycle Manager – Consent to manage consent and preference programs, ensuring compliant and customer-centric communication practices.
The role leverages customer data and MarTech platforms to drive a connected, always-on approach to consent and preference management — working closely with legal, compliance, and marketing teams to ensure all customer communications are compliant, personalised, and aligned to regulatory requirements.
Roles & Responsibilities
Manage Consent & Preference Programs: Own the end-to-end delivery of consent and preference management programs; ensure all customer communication practices are compliant with applicable privacy regulations and internal policies.
Drive Customer-Centric Communication Strategy: Support the development of audience and data strategy to engage customers at the right time with the right message; leverage MarTech platforms to power always-on consent and lifecycle communications.
Ensure Legal & Regulatory Compliance: Ensure full legal and regulatory compliance of all customer communications and consent-related marketing activities; liaise with Legal & Compliance teams on approval of activity plans.
Optimise Ways of Working & Processes: Follow and evolve agreed processes to deliver the consent and lifecycle program effectively; identify opportunities for scalable and automated solutions to optimise resources an
📌 #ACN GN-SONG-MT New-Lifecycle/CRM campaign manager (Bengaluru)
🏢 Accenture in India
📍 Bengaluru