Skill required: Marketing Operations - Salesforce Marketing Cloud

Designation: Marketing Platform Auto Specialist

Qualifications:Any Graduation

Years of Experience:7 to 11 years

About Accenture

Accenture is a global qualified services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 784,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com

What would you do? What are the key objectives and expectations from this role? The CRM Data & Tech Executive is the technical specialist responsible for the data health, platform integrity,



and governance of the CRM and marketing automation systems within an assigned region. Reporting to the the Area Consumer Experience Manager, this role is expected to manage consumer database management, execute data cleaning and maintenance, and orchestrate data integrations. The focus is on ensuring the data foundation is robust, compliant, and optimized to enable all automated consumer journeys. What is the direct impact of this role on the team or organization? This role is paramount for mitigating data-related compliance risk and guaranteeing the accuracy and quality of consumer data used for all regional marketing activities. By ensuring platform stability and accurate segmentation, the Executive directly impacts campaign deliverability, personalization effectiveness, and the reliability of performance reporting. Their technical oversight ensures the marketing automation system operates flawlessly and in full com

📌 Marketing Platform Auto Specialist (Navi Mumbai)
🏢 Accenture in India
📍 Navi Mumbai