Location : Remote.

Timing : Normal regular time US overlap time zone.

Role : Salesforce Marketing Cloud Personalization Resource.

: Marketing Cloud Engagement, Personalization, Data Cloud, and Multi-Business-Unit Delivery.

Position Summary :

The Salesforce Marketing Cloud Personalization resource will be responsible for designing, implementing, and optimizing personalized customer experiences across digital channels using Salesforce Marketing Cloud Engagement, Data 360 and Marketing Cloud Personalization, formerly Interaction Studio.

This role requires demonstrated experience implementing Marketing Cloud Personalization in a multi-business-unit environment, including enterprise-level governance, audience strategy, content personalization, identity management, reporting, and user enablement.

The ideal candidate combines strong consulting skills with hands-on technical delivery experience across Marketing Cloud Engagement, Personalization, Data 360 (formerly Data Cloud), and integrations with Salesforce CRM and external systems. Experience supporting higher education, nonprofit, public sector, or other large enterprise environments with distributed marketing teams is highly desirable.

Key Responsibilities :

1. Marketing Cloud Personalization Strategy and Delivery :

- Design and implement personalization strategies using Salesforce Marketing Cloud Personalization.
- Configure real-time web, email, and cross-channel personalization campaigns.
- Define customer segmentation, audience targeting, behavioral tracking, decisioning rules, and engagement models.
- Develop personalized experiences leveraging user behavior, profile data, content affinity, and engagement signals.
- Create and maintain recommendation recipes, content strategies, campaign logic, and testing approaches.
- Optimize personalized experiences through A/B testing, multivariate testing, performance analysis, and continuous improvement.

2. Multi-Business-Unit Personalization Architecture :

- Lead the design and implementation of Marketing Cloud Personalization solutions across multiple Business Units.
- Develop scalable personalization frameworks that support enterprise-wide governance while enabling local business unit flexibility.
- Design shared and business-unit-specific personalization use cases across brands, campuses, colleges, regions, divisions, or lines of business.
- Establish standards for audience segmentation, content management, user roles, permissions, campaign execution, reporting, and operational governance across multiple teams.
- Develop enterprise-wide customer identity and profile strategies that support cross-business-unit engagement and data governance.
- Ensure consistent tracking, event collection,



sitemap strategy, data capture, and behavioral data management across multiple digital properties.
- Create repeatable onboarding frameworks and best practices for rolling out Personalization capabilities to additional Business Units.

3. Salesforce Marketing Cloud Implementation :

- Configure and support Marketing Cloud Engagement components including Journey Builder, Email Studio, Automation Studio, Contact Builder, Cloud Pages, Mobile Studio, and Data Extensions.
- Design and deploy customer journeys triggered by behavioral, transactional, and profile-based events.
- Build scalable audience segmentation and campaign targeting frameworks.
- Support Marketing Cloud Connect configuration and alignment with Salesforce CRM data models.

4. Data 360 and Integrations :

- Integrate Marketing Cloud Personalization with Salesforce Data Cloud, Sales Cloud, Service Cloud, Education Cloud, and third-party systems.
- Design customer identity resolution approaches and unified profile strategies that support enterprise and business-unit-level personalization.
- Collaborate with technical teams on API integrations, ETL processes, SDK implementation, JavaScript tagging, and customer data architecture.
- Partner with data, CRM, and marketing stakeholders to align consent, preference management, privacy, and compliance requirements.

5. Consulting and Client Engagement :

- Facilitate discovery workshops and requirements gathering sessions with marketing, CRM, IT, analytics, and executive stakeholders.
- Translate business objectives into scalable personalization solutions and implementation roadmaps.
- Prepare solution documentation, architecture recommendations, configuration workbooks, user enablement materials, and governance standards.
- Provide training and knowledge transfer to centralized and decentralized marketing teams.
- Identify project risks, dependencies, and decision points related to implementation scope, data readiness, governance, and adoption.

Required Qualifications :

- 6+ years of Salesforce Marketing Cloud experience.
- 2+ years of hands-on Marketing Cloud Personalization, formerly Interaction Studio, implementation experience.
- Proven experience implementing Marketing Cloud Personalization across multiple Business Units, brands, campuses, divisions, or lines of business.




- Experience designing enterprise personalization strategies for distributed marketing organizations.
- Experience defining governance, security, access controls, content management standards, and operating models across multiple Marketing Cloud Business Units.
- Strong understanding of customer journey orchestration, audience segmentation, behavioral targeting, recommendation engines, and real-time decisioning.
- Experience with Marketing Cloud Engagement configuration and administration.
- Strong understanding of CRM data models, customer data architecture, APIs, and integration patterns.
- Experience working in a consulting or client-facing delivery environment.
- Excellent written and verbal communication skills with the ability to engage both technical and business stakeholders.

Preferred Qualifications :

- Salesforce Marketing Cloud Consultant Certification.
- Salesforce Marketing Cloud Administrator Certification.
- Salesforce Data Cloud Consultant Certification.
- Experience with Marketing Cloud Personalization SDK implementation and website tagging strategy.
- Experience integrating Marketing Cloud Personalization with Salesforce Data Cloud to create unified customer profiles across multiple Business Units.
- Experience implementing personalization in higher education, nonprofit, public sector, or large enterprise environments.
- Experience supporting enterprise rollouts involving 20+ Business Units or a similar large-scale distributed marketing structure.
- Experience with AMPscript, SSJS, SQL, JavaScript, REST APIs, SOAP APIs, CloudPages, Einstein capabilities, and analytics tools.
- Knowledge of privacy, consent, subscription, and preference management frameworks.

Technical Skills :

- Marketing Cloud Engagement, Marketing Cloud Personalization, Data Cloud, Sales Cloud, Service Cloud, Education Cloud, AMPscript, SSJS, SQL, JavaScript, REST and SOAP APIs, CloudPages, Data Extensions, Marketing Cloud Connect, A/B and multivariate testing, Personalization performance reporting, Customer journey analytics, Conversion optimization, Audience and segment performance.

Success Metrics :

- Successful implementation of Marketing Cloud Personalization across multiple Business Units.
- Repeatable onboarding model for additional Business Units and stakeholder teams.
- Improved engagement, conversion, and customer journey performance across digital channels.
- Consistent governance, reporting, and content management practices across distributed marketing teams.
- High client satisfaction and robust adoption of personalization capabilities and best practices.
- Delivery of scalable, maintainable, and well-documented Salesforce solutions.

📌 Salesforce Marketing Cloud Personalization Resourcer (India)
🏢 IntraEdge
📍 India