Job Title : Salesforce Marketing Cloud (SFMC) Developer
Location : Pune (Hybrid)
Experience : 5+ Years
Employment Type : Full time
Job Summary
We are looking for an experienced Salesforce Marketing Cloud (SFMC) Developer with 5+ years of hands-on experience in Salesforce Marketing Cloud development and marketing automation. The ideal candidate should have strong expertise in designing, developing, and implementing scalable marketing automation solutions while working closely with cross-functional teams to deliver personalised customer experiences.
Key Responsibilities
- Design, develop, and implement Salesforce Marketing Cloud solutions.
- Develop and deploy responsive email templates using HTML, CSS, AMPscript, and SSJS.
- Build and manage customer journeys using Journey Builder.
- Configure Automation Studio for scheduled automations, imports, exports, and campaign workflows.
- Create and manage Data Extensions, Contact Builder, and audience segmentation using SQL.
- Develop dynamic and personalised email content using AMPscript and Server-Side JavaScript (SSJS).
- Integrate Salesforce Marketing Cloud with Salesforce CRM and third-party applications using REST and SOAP APIs.
- Optimise campaign performance, email deliverability, and automation processes.
- Troubleshoot production issues and provide ongoing technical support.
- Collaborate with marketing, business, and technical teams to gather requirements and deliver scalable solutions.
- Maintain technical documentation and follow Salesforce development best practices.
Required Skills
- 5+ years of experience in Salesforce Marketing Cloud development.
- Strong hands-on experience with :
a. Email Studio b. Journey Builder c. Automation Studio d. Contact Builder e. Content Builder
- Proficiency in :
a. AMPscript b. Server-Side JavaScript (SSJS)
c. SQL d. HTML5
e. CSS3
f. JavaScript
- Experience with REST and SOAP APIs.
- Strong understanding of Data Extensions, Contact Model, Subscriber Lists, and Data Filters.
- Experience integrating Salesforce Marketing Cloud with Salesforce Sales Cloud or Service Cloud.
- Knowledge of email marketing best practices, email deliverability, and data privacy standards.
- Experience working in Agile/Scrum environments.
Preferred Qualifications
- Salesforce Marketing Cloud Developer Certification.
- Salesforce Marketing Cloud Email Specialist Certification.
- Experience with Mobile Studio, Advertising Studio, or Personalization (Interaction Studio).
- Exposure to Salesforce Data Cloud is an added advantage.