Job Title - GN - SONG - MT - Marketing Automation - Manager

Management Level: 7-Manager

Location: Gurugram/Bangalore/Mumbai/Hyderabad/Pune/Chennai

Must-have skills: Adobe Campaign Classic

Good to have skills: Ability to leverage design thinking, business process optimization, and stakeholder management skills.

Job Summary:

This role involves driving strategic initiatives, managing business transformations, and leveraging industry expertise to create value-driven solutions.

Roles & Responsibilities:

Provide strategic advisory services, conduct market research, and develop data-driven recommendations to enhance business performance.

You will work closely with our clients as consulting professionals who design, build and implement initiatives that can help enhance business performance. As part of the team, you will drive the following

Plan, design, execute large scale marketing automation programs over channels such as email, SMS, Push, CRM, web etc.




Design recent campaign strategies and marketing plans across all channels and devices based on campaign performance and insights.
Conduct marketing automation vendor assessment
Conduct client’s Campaign/Marketing automation capability assessment and provide recommendations on optimizing the Campaign/Marketing automation stack and develop use cases to improve utilization of existing campaign engine.
Gather business requirements, designing process & solution for implementation of marketing and advertising solutions.
Design functional architecture (Integration with peripheral systems like Datasources, Activation channels etc.), implementation support, for campaign engines such as Adobe, Braze etc.
Derive insights for campaign, work on Campaign attribution and strategy optimization
Drive business development efforts and thought leadership in the marketing automation space.

Other Skills/Optional

Lead discovery and design workshops with clients to map the marketing processes, configure, test, and deploy marketing proces

📌 #ACN GN (Bengaluru)
🏢 Accenture in India
📍 Bengaluru