Role Purpose

The Marketing Manager / Senior Manager will be responsible for driving brand visibility, demand generation, and customer acquisition through offline and field-led marketing channels across Madhya Pradesh. The role will lead execution of ATL, BTL, camps, CMEs, RTMs, local activations, doctor/community engagement support, and local market intelligence gathering, with a solid focus on building local market presence and improving walk-ins, inquiries, conversion, upselling, and cross-selling.

This role will also support central online marketing team in setting up the contact centre, including hiring and training people to drive walk-ins and camps. The role will be responsible for strengthening customer experience across walk-in patients and camp-led customers, and for coordinating with all departments to deliver customer-preferred TAT, quality, and overall service experience.

Key Responsibilities

Offline Marketing Strategy & Execution

Develop and execute the offline marketing calendar for all centers under Project Springboard.





Plan and drive ATL initiatives such as local print, radio, outdoor, transit media, and regional awareness campaigns.

Plan and drive BTL initiatives such as society activations, roadshows, kiosks, patient engagement programs, neighborhood outreach, and local partnerships.

Tailor marketing plans to each center catchment and local demand profile.

Health Camps, Community Activation & Centre Engagement

Design and execute health camps, screening programs, and community outreach initiatives in coordination with operations and business teams.

Build a camp pipeline through corporates, schools, housing societies, local associations, and community groups.

Track camp productivity, conversions, and repeat engagement opportunities.

Enable centre-level engagement initiatives to improve walk-ins, conversions, upselling, and cross-selling for walk-in patients and camp customers.

Work closely with centre teams to improve on-ground custome

📌 Marketing Manager (Indore)
🏢 Sampurna sodani diagnostic clinic
📍 Indore