Here is a comprehensive and professionally structured (JD) template tailored for a Sales and Marketing Executive role specializing in IndiaMART and TradeIndia lead handling , B2B client acquisition, and digital portal management.

: Sales &

- Marketing Executive (B2B Portals &
- Lead Handling) Job Title: Sales &
- Marketing Executive / B2B Portal Executive Department: Sales &
- Business Development / Digital Marketing Employment Type: Full-Time Job Summary We are looking for a dynamic, results-driven Sales and Marketing Executive with hands-on experience in managing and generating business through major B2B e-commerce marketplaces like IndiaMART and TradeIndia . The ideal candidate will be responsible for end-to-end lead handling, responding to buyer inquiries, cold calling, pitching subscription or company products to SMEs, and converting digital leads into confirmed sales. Key Responsibilities1. B2B Portal &
- Lead Handling (IndiaMART &
- TradeIndia) Inquiry Management: Monitor, filter, and respond to incoming Buy Leads and inquiries on IndiaMART, TradeIndia, and other B2B portals within designated turnaround times (TAT). Catalog &
- Profile Management: Regularly update product listings, descriptions, pricing, and company catalogs on B2B portals to maximize visibility and organic ranking.

Database Generation: Extract potential client databases, map target industries, and execute structured follow-ups via calls, emails, and WhatsApp.

- Sales &
- Business Development Lead Conversion: Pitch company products/services or portal memberships to prospective business owners, manufacturers, and suppliers.

Client Engagement: Understand client requirements, give digital/telephonic product demonstrations, and explain the return on investment (ROI). Negotiation &

- Closure: Handle negotiations,



share commercial quotations, follow up systematically, and drive sales pitches to a time-bound closure.
- Marketing &
- Coordination Digital Outreach: Support online marketing campaigns, social media promotions, and email marketing initiatives to pull external traffic to company profiles.

Competitor Analysis: Keep track of competitor pricing, keywords, and strategies on IndiaMART/TradeIndia to maintain a competitive advantage. Cross-functional Collaboration: Coordinate with the internal operations, technical, and dispatch teams to ensure smooth order execution and customer satisfaction.

- Reporting &
- Target Achievement Target Execution: Consistently achieve or exceed monthly, quarterly, and annual sales and conversion targets. CRM &
- Daily Reporting: Maintain meticulous records of daily calls, lead statuses, conversions, and client feedback in the CRM system.

Required Skills &

Qualifications Education: Bachelor’s degree in Business Administration, Marketing, Commerce, or a related field (MBA freshers may also apply).

Experience: 1 to 3 years of proven experience in B2B sales, telesales, or handling B2B portals (IndiaMART/TradeIndia backend operations).

Core Competencies: Solid command over lead management systems (LMS) and B2B portal dashboards. Exceptional verbal and written communication skills (ability to convince business owners and decision-makers). High negotiation, persuasion, and closing skills.

Technical Skills: Basic computer proficiency (MS Excel, Word, Email management, and CRM tools).

Key Performance

Indicators (KPIs)Number of daily inquiries handled and response time. Total qualified leads generated and converted. Achievement of monthly revenue/sales targets. Maintenance of high profile ratings and response rates on IndiaMART and TradeIndia.

📌 Sales & Marketing Executive (Ahmedabad)
🏢 OM-TECH
📍 Ahmedabad