Content Lead – CX
Department: Customer Experience (CX)
Experience: 7–10 Years

Why This Role Rocks
Content today isn't just about words—it's about creating meaningful experiences that inform, influence, and convert. As our Content Lead – CX, you'll shape the content strategy that powers digital experiences across websites, thought leadership, SEO, GEO, PR, and community platforms.
You'll combine strategic thinking, editorial excellence, audience insights, and emerging AI capabilities to build content ecosystems that strengthen brands and deliver measurable business impact. If you're passionate about storytelling, data-driven content, and leading teams to create exceptional work, this is your prospect to make a lasting impact.

The Impact You'll Drive
Content Strategy
Develop content strategies aligned with business objectives, brand positioning, customer journeys, and audience needs.
Define content pillars, messaging frameworks, editorial calendars, channel strategies, and content formats.
Translate audience research, customer insights, search trends,



and platform behaviour into actionable content plans.
Identify content gaps and recommend content creation, optimisation, repurposing, consolidation, or retirement strategies.
Build scalable content frameworks that work across brands, markets, and digital platforms.
Drive content strategies across websites, blogs, thought leadership, PR, knowledge assets, SEO, GEO, and community platforms such as Reddit and Quora.
Partner with SEO and GEO specialists to leverage keyword research, prompt research, competitor insights, and citation opportunities.
Establish clear success metrics and content performance frameworks alongside Analytics and SEO teams.
Editorial Leadership
Define editorial standards for writing, tone of voice, accuracy, consistency, and quality.
Review, edit, and refine content produced by internal teams, freelancers, agencies, and AI-assisted workflows.
Develop comprehensive content briefs outlining audien

📌 Content Lead (Mumbai)
🏢 Kinnect
📍 Mumbai