Roles & responsibilities

We are seeking a detail-oriented Senior Analyst – Email Marketing to manage the
execution, optimisation, and reporting of email marketing campaigns. The role
requires expertise in marketing automation platforms, audience segmentation,
campaign operations, and performance analytics, while collaborating with
cross-functional teams to deliver data-driven campaigns that enhance engagement,
nurture leads, and support business growth.

This role is for you if you have the below

•Build, test, and deploy end-to-end email marketing campaigns across multiple
business and marketing initiatives.
•Develop and execute audience segmentation strategies to improve targeting,
engagement, and campaign effectiveness.
•Create and manage automated email nurture journeys aligned to buyer personas
and lifecycle stages.
•Build energetic and static audience lists while maintaining data quality,
compliance, and governance standards.
•Design and implement email workflows, trigger-based communications, and lead
nurturing programs within marketing automation platforms.




•Conduct quality assurance testing, including personalisation, rendering, links,
and deliverability checks prior to deployment.
•Monitor and optimise campaign performance through A/B testing, engagement
analysis, and conversion tracking.
•Prepare regular campaign performance reports and dashboards with actionable
insights and recommendations.
•Collaborate with marketing, sales, CRM, and analytics teams to align audience
strategies and campaign objectives.
•Manage email deliverability, sender reputation, suppression management, and
adherence to marketing best practices.
•Support lead scoring, lead lifecycle management, and marketing automation
enhancements.
•Identify opportunities to improve email marketing processes, automation
efficiency, and overall campaign ROI..

Educational qualifications

MBA in Marketing or similar area of study.

Work experience

The candidate must have to 3-4 years of relevant exp

📌 Senior Analyst (Gurugram)
🏢 KPMG Global Services
📍 Gurugram