Background
We're a 25-year-old multi-brand watch retailer with 100+ stores across offline and online, and we're expanding into new areas — new categories, new services, new lines of business. This role is part of that work: helping take a new idea from research through to a plan we can actually launch.
You'll sit in the CEO's Office and report to our Entrepreneur-in-Residence, who leads this work. You'll work with the EIR day to day and with the CEO and senior leadership regularly, which means real exposure to how decisions get made early in your career.

What you'll be working on
New initiatives usually start undefined — a rough idea, a hunch about an opportunity, no clear answer yet. Your job is to help figure it out: understand the market and the customer, work out whether the opportunity is real, and build the strategy and go-to-market plan to launch it. The specific area will change over time — one might be a new product category, another a new service, another a partnership — but the work is similar each time: research it properly, find the insight, and turn it into a plan.




It's hands-on work. Expect to spend time in spreadsheets, in stores, on calls with vendors, and building decks. There isn't a fixed playbook, so you'll need to be comfortable working things out as you go.

What you'll do
Research, primary and secondary. Talk to customers, visit stores and talk to store teams, speak to vendors and partners, and dig through secondary sources — market data, category trends, what competitors are doing, and what's happening more broadly.
Find the insight. Turn the research into a clear read on the market, the customer, and the chance — the base a strategy can be built on.
Size the opportunity. Market sizing, unit economics, and a first-cut P&L; to judge whether it's worth doing and how big it could be.
Build the strategy. A clear view on what to build, who it's for, and how it wins.
Build the GTM plan. The practical plan to get from zero to launch: positioni

📌 Associate - CEO's Office (New Initiatives) (Mumbai)
🏢 Just In Time
📍 Mumbai