*Job Description: Content Strategist*

Location: Mohali (On-site)
Experience: 1–2 Years
Employment Type: Full time
CTC: 3 to ₹4 LPA (Based on skills and experience)

Role Description: We are looking for a creative and data-driven Content Strategist to join our growing team. The ideal candidate is passionate about storytelling, content marketing, SEO, and developing content strategies that improve brand visibility, audience engagement, and business growth. You will work closely with writers, designers, SEO specialists, and marketing teams to plan, create, optimize, and measure content across multiple digital channels while adapting to evolving search algorithms, AI-powered search experiences, and social media trends.

Key Responsibilities:
Develop and execute content strategies aligned with business goals and brand positioning. Plan and manage editorial calendars for websites, blogs, landing pages, email campaigns, and social media.
Conduct audience research, competitor analysis, keyword research, and content gap analysis.
Create detailed content briefs with SEO recommendations,



search intent, audience insights, and messaging guidelines.
Optimize content following Google's people-first content principles and E-E-A-T (Experience, Expertise, Authoritativeness, and Trust).
Build topic clusters, internal linking strategies, and content hubs to improve organic visibility.
Collaborate with writers, designers, video editors, and marketing teams to deliver integrated content campaigns.
Develop platform-specific content strategies for Instagram, Facebook, LinkedIn, and emerging digital platforms.
Create content frameworks for Reels, Carousels, Stories, blogs, newsletters, and thought leadership content.
Use AI tools responsibly for research, ideation, outlining, and optimization while ensuring originality, accuracy, and brand consistency.
Monitor content performance using Google Analytics 4, Google Search Console, and social media insights. Analyze KPIs including organic traf

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