Key Responsibilities

? Marketing Campaign Strategy & Audience Development

* Design data-driven marketing strategies for banking products based on
historical campaign performance.
* Develop AI/ML models to optimize campaign ROI and customer targeting.
* Build and validate campaign audiences aligned with approved strategies.

? Campaign Performance Analysis & Reporting

* Enhance and maintain Tableau dashboards with a focus on usability and visual
storytelling for non-technical stakeholders.
* Conduct in-depth data analysis using SAS to uncover trends, patterns, and
actionable insights.
* Perform segmentation using decision trees and clustering techniques.
* Execute statistical A/B testing to evaluate campaign effectiveness.
* Translate client requirements into technical specifications and deliver
data-backed solutions.
* Prepare and present findings through impactful PowerPoint presentations and
ad hoc reports.

📌 /Consultant I (Ahmedabad)
🏢 EXL
📍 Ahmedabad