10 Aug
|
MetaMorph
|
Mumbai
About MetaMorph:
We at MetaMorph, empower startups to scale and innovate by placing people at the center of their strategy. With a proven track record of supporting over 220 startups, we specialize in aligning talent with organizational needs, enhancing employee skills, and transforming employer brands. Our data-driven insights fuel decision-making and provide comprehensive support for both acquisition and being acquired, ensuring you are covered from every angle—360°
About Our Client :
Provides a mobile-first platform for immersive, short-form serialized storytelling, leveraging AI to deliver interactive and engaging entertainment experiences.
About the Role:
We’re looking for a performance marketing leader to join our core team and scale our annual marketing deployment from approximately $6.3M to $31M, while maintaining strong unit economics.
You will own app user acquisition across Meta, Google, and other channels, and build the team and systems required to support this scale.
What You’ll Own
Build and execute the performance marketing strategy
Scale app marketing campaigns across Meta, Google, and emerging channels
Own CAC, LTV, ROAS, payback period, and contribution margin
Build and manage a high-performing performance marketing team
Run structured experiments across creatives, audiences, bidding, pricing, and product funnels
Improve attribution, reporting, automation, and performance monitoring
Partner with product, content, data, and revenue teams to improve conversion and monetization
What We’re Looking For
4+ years of experience in performance marketing or user acquisition
Hands-on expertise with Meta Ads, Google Ads, and app marketing platforms
Experience using mobile attribution tools such as AppsFlyer
Experience managing and scaling large digital marketing budgets
Solid understanding of attribution, bidding, creative testing, and conversion optimization
Strong analytical and structured problem-solving skills
Demonstrated ability to hire, build, and
📌 Performance Marketing Lead (Mumbai)
🏢 MetaMorph
📍 Mumbai