Position Title: Integrated Copywriter

Seniority Level: Senior Level (9-12 Years)

Job Function: Copywriting, Content Strategy, Creative Direction

Employment Type: Full-Time

Position Summary

The Senior Integrated Copywriter is a leadership position responsible for developing and overseeing the creation of strategic, high-impact copy across multiple platforms for integrated campaigns. This role requires exceptional writing skills, a deep understanding of brand strategy, and the ability to craft persuasive, engaging, and conceptually strong messaging that resonates with target audiences. The Senior Integrated Copywriter will play a key role in driving the creative direction of campaigns, collaborating with art directors, designers, and clients to ensure that all content aligns with brand goals and enhances the overall campaign narrative. This is a highly team-oriented role, with a focus on both creative excellence and strategic innovation.

Responsibilities

Creative Concept Development





Lead the conceptualization and development of integrated creative concepts for multi-channel campaigns, ensuring that copy aligns with overall brand strategy and campaign objectives.
Develop compelling and innovative messaging for digital, social, print, and broadcast platforms.
Craft persuasive taglines, headlines, body copy, email copy, video scripts, and social media content that speaks directly to the audience’s needs and emotions.
Work with the creative team to ensure that copy integrates seamlessly with visual elements to create a cohesive brand experience.

Strategic Thinking & Brand Messaging

Lead the development of messaging frameworks and copy strategies that effectively communicate the brand’s voice, values, and positioning.
Collaborate with clients and account teams to ensure that copy aligns with business goals and drives engagement, awareness, and conversions.
Provide strategic input during the initial phases of creative briefs and brainstorms, ensuring that all cont

📌 Copy Supervisor (Gurugram)
🏢 INNOCEAN India
📍 Gurugram