The Core Responsibilities For The Job Include The Following

Be the Face of BeBetta:

Appear on camera for reels, POVs, brand videos, stories, and live content - you are the personality behind the brand.
Represent BeBetta's voice consistently across Instagram, YouTube, LinkedIn, and wherever our audience lives.
Build a personal-brand-style presence for BeBetta that people connect with.

Create And Coordinate Content

Shoot and create content: Reels, behind-the-scenes, trending formats - in front of and behind the camera.
Brief and work with our in-house graphic designer and video editor to get content produced at speed.
Plan content calendars and own end-to-end execution across platforms.

Outreach And Community Building

Proactively identify and reach out to gaming creators, influencers, and communities for collabs - you make the first move.
Slide into DMs, pitch ideas, and build relationships with creators and brand partners.
Engage the community - respond, repost, and react - keep our gamer audience talking.




Spot collaboration opportunities and bring them to the table before being asked.

Trend And Growth

Catch trends early - spot what's about to blow up before it hits the Explore page.
Blend BeBetta into memes and creator collabs without making it feel like an ad.
Track content performance and use insights to improve week on week.

What Winning Looks Like

People recognise you as the face of BeBetta.
Your outreach leads to real creator collabs and community growth.
Your content drives follows and engagement, not just views.
You move from execution to ideas strategy.

Requirements

Comfortable shooting and editing short-form video (CapCut, Reels editor, or similar).
Active and engaged on at least one social platform.
Ability to brief designers and video editors effectively.
Basic understanding of content analytics and performance.

On-Camera Presence (non-negotiable)

Naturally comfortable and confident in front of the camera
Expressive, relatable, and able to h

📌 Social Media Executive (Bengaluru)
🏢 BeBetta
📍 Bengaluru