Why this role exists
Noise has brand recognition. What we need now is brand gravity — the kind that makes culture move toward us, not the other way around. This is a founding leadership role for someone who can run both sides of the equation: build a brand that is impossible to ignore, and take products to market with the precision and speed a #1 brand demands.
You will own the full Brand and GTM mandate, build and lead a high-performance team, and operate as a true business partner — not a support function.
What success looks like
Brand that earns cultural conversation, not just paid impressions
GTM that makes Day 1 a moment — across every product line, every cycle
Partnerships that pay back in brand equity and commercial returns
A team that ships sharp creative and does not settle for mid work
Brand health metrics — awareness, consideration, NPS, share of voice — that move and can be proved
What you will own
1) GTM & product launches
Own end-to-end go-to-market for Noise’s full portfolio — smartwatch, audio, ring, wearables, and AI categories. Orchestrate Product,



Growth, Retail, E-commerce, PR and Performance into one launch narrative. Day 1, Week 1, Month 1 are your KPIs. You set the standard for what a Noise launch feels like.
2) Brand strategy & creative
Define where Noise plays in culture — which spaces we own, which we ignore, and why. Carry the Noise voice into every campaign, brief, film, design system, and retail touchpoint. Write briefs sharp enough to ship from. Hold the bar relentlessly on creative quality.
3) Partnerships & cultural IP
Build the partnerships engine across sport, music, gaming, OTT, fashion, and creators. Run deals end-to-end — pitch, negotiate, close, activate. Turn logos into stories and partnerships into brand equity.
4) Social, content & community
Build an always-on creator and community stack — hero athletes, mid-tier voices, micro communities. Make Reels, Shorts and long-form work as one system. Own the social strategy at a VP le

📌 Head of Brand Marketing (Gurugram)
🏢 Noise
📍 Gurugram